B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- willingness to pay premium for local goods for Australian consumers (2025)
70% of Australians are willing to pay more for local goods if it supports local jobs and businesses.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Roy Morgan
Primary
Tier C
https://www.estorefactory.com.au/blog/buy-local-amazon-australia-brand-marketing/ ↗
Source Article
How to Capitalise on 'Buy Local' & Market Your Brand on Amazon Australia
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Amazon Australia
How to Capitalise on ‘Buy Local’ and Market your Brand Effectively on Amazon Australia
How to Capitalise on ‘Buy Local’ and Market your Brand Effectively on Amazon Australia
How to Capitalise on ‘Buy Local’ and Market your Brand Effectively on Amazon Australia
TL;DR
Aus…
Original Research
Roy Morgan
· Original study ↗
Methodology
Roy Morgan study cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian consumers: 70% willingness to pay premium for local goods. Source: Roy Morgan (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australians-willing-to-pay-more-for-local-goods
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<blockquote cite="https://lighthousedata.io/data/australians-willing-to-pay-more-for-local-goods" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- willingness to pay premium for local goods for Australian consumers<br><small>Source: Roy Morgan (2025) · <a href="https://lighthousedata.io/data/australians-willing-to-pay-more-for-local-goods" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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