B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- mobile business research rate for Australian smartphone users (2026)
Over 50% of Australian smartphone users use their handsets to research businesses online.
- Source states 'over 50 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google and IPSOS Australia
Primary
Tier B
http://www.weboracle.com.au/Mobile-Websites-and-Apps/ ↗
Source Article
Mobile Application Development Melbourne & Sydney
Original Research
Google and IPSOS Australia
· Original study ↗
Methodology
Survey cited by weboracle; original research by Google/IPSOS Australia
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian smartphone users: 50% mobile business research rate. Source: Google and IPSOS Australia (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australians-smartphone-research-businesses-50-percent
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<blockquote cite="https://lighthousedata.io/data/australians-smartphone-research-businesses-50-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- mobile business research rate for Australian smartphone users<br><small>Source: Google and IPSOS Australia (2026) · <a href="https://lighthousedata.io/data/australians-smartphone-research-businesses-50-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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