B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- mobile purchase adoption rate for Australian consumers (2016-06)
55% of Australians have purchased online using their mobile phone.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2016-06
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dejan Marketing
Primary
Tier A
http://dejan.marketing/2016/07/m-commerce/ ↗
Source Article
55% of Australians Buy Online Using Their Phone
- 55% of Australians have purchased online using their mobile phone
- 2 out of 3 have spent more than $10 on an item
- Low value transactions linked to digital products such as books, apps, games and phone credit
- Repeated buying behaviour recorded in both high and low value spending groups
For the…
Original Research
Dejan Marketing
· Original study ↗
Methodology
Survey of 1,000 Australians on mobile purchasing behaviour; original research by Dejan Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian consumers: 55% mobile purchase adoption rate. Source: Dejan Marketing (2016-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australians-mobile-purchase-adoption-2016
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<blockquote cite="https://lighthousedata.io/data/australians-mobile-purchase-adoption-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- mobile purchase adoption rate for Australian consumers<br><small>Source: Dejan Marketing (2016-06) · <a href="https://lighthousedata.io/data/australians-mobile-purchase-adoption-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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