B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- clickbait avoidance rate for Australians (2025)
41% of Australians who changed their tech habits to avoid misinformation did so by avoiding clickbait.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Real Insurance
Primary
Tier A
https://martechasia.net/pr-newswire/australians-more-anxious-ahead-of-2025-election/ ↗
Source Article
Australians more anxious ahead of 2025 election | MartechAsia
New research reveals growing scepticism around political news, social media, and AI-generated misinformation
SYDNEY, May 2, 2025 /PRNewswire/ — Australians are heading into the 2025 federal election with higher anxiety levels than in both 2022 and 2019, with economic instability, global tensions, an…
Original Research
Real Insurance
· Original study ↗
Methodology
Among the 86% of Australians who changed tech habits to avoid misinformation; Real Concerns Report 2025 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australians: 41% clickbait avoidance rate. Source: Real Insurance (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australians-avoid-clickbait-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/australians-avoid-clickbait-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- clickbait avoidance rate for Australians<br><small>Source: Real Insurance (2025) · <a href="https://lighthousedata.io/data/australians-avoid-clickbait-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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