B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- share using ai in online advertising for Australian medium firms (2025)
52% of Australian medium firms use AI in online advertising initiatives.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nextrade Group
Primary
Tier A
https://www.nextradegroupllc.com/online-advertisement-for-australian-smes ↗
Source Article
Online advertisement for Australian SMEs | Nextrade
Online advertising has become a driver of businesses’ customer acquisition, ecommerce, and competitiveness around the world, including in Australia. Online advertising can enable Australian small and medium enterprises (SMEs) to build brand awareness, scale, and reach new markets faster than traditi…
Original Research
Nextrade Group
· Original study ↗
Methodology
Survey of 1,100 Australian SMEs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian medium firms: 52% share using ai in online advertising. Source: Nextrade Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australian-medium-firms-ai-ads
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<blockquote cite="https://lighthousedata.io/data/australian-medium-firms-ai-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- share using ai in online advertising for Australian medium firms<br><small>Source: Nextrade Group (2025) · <a href="https://lighthousedata.io/data/australian-medium-firms-ai-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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