B
Evidence Grade B
Graded
under review
Safe to Cite
Current
53%
53% -- content marketing not prioritised for Australian content marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://www.bam.com.au/blog/podcast/answering-your-questions-ask-bam-episode-11/ ↗
Source Article
Answering your questions - The Bam Creative Show
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Survey by the Content Marketing Institute, cited via Bam Creative podcast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian content marketers: 53% content marketing not prioritised. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australian-content-marketers-not-prioritised-53
HTML Embed
<blockquote cite="https://lighthousedata.io/data/australian-content-marketers-not-prioritised-53" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- content marketing not prioritised for Australian content marketers<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/australian-content-marketers-not-prioritised-53" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.