B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- online retail spend growth rate for Australian ecommerce market (2026)
Online spending by Australians grew by 12% compared to the prior year.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alphaomegadigital.com.au
Primary
Tier C
https://alphaomegadigital.com.au/ecommerce-marketing/ ↗
Source Article
A Complete Guide to Ecommerce Marketing in Australia
Original Research
alphaomegadigital.com.au
· Original study ↗
Methodology
Year-over-year growth cited alongside $69B online spend figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian ecommerce market: 12% online retail spend growth rate. Source: alphaomegadigital.com.au (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-online-spending-growth-12pct
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<blockquote cite="https://lighthousedata.io/data/australia-online-spending-growth-12pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- online retail spend growth rate for Australian ecommerce market<br><small>Source: alphaomegadigital.com.au (2026) · <a href="https://lighthousedata.io/data/australia-online-spending-growth-12pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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