B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- share of online purchases made on mobile for Australian ecommerce (2020)
25% of all online purchases in Australia are made on a mobile phone.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PayPal
Primary
Tier C
https://coghlan.com.au/what-ebusiness-owners-need-to-be-across/ ↗
Source Article
What ebusiness owners need to be across
What’s changed in a post-pandemic world
Last blog post we talked about the directions you might consider taking to drive sales in a post-pandemic world. Today though, we thought we’d talk about some of the changes we’ve noticed, talked or read about during lockdown.
People are easing back into their…
Original Research
PayPal
· Original study ↗
Methodology
Australian data from PayPal, cited by Coghlan (3PL blog)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian ecommerce: 25% share of online purchases made on mobile. Source: PayPal (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-mobile-online-purchases-2020
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<blockquote cite="https://lighthousedata.io/data/australia-mobile-online-purchases-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share of online purchases made on mobile for Australian ecommerce<br><small>Source: PayPal (2020) · <a href="https://lighthousedata.io/data/australia-mobile-online-purchases-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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