B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

13.5%

13.5% -- market growth rate for Australia loyalty market (2026)

2026  · Consumer Loyalty Databook

Australia's loyalty market is growing at an annual rate of 13.5%.

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Attribution: Consumer Loyalty Databook View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
13.5%
Unit
Percentage
Data Vintage
2026
Entity
Australia loyalty market
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Consumer Loyalty Databook Primary Tier B
https://trevor.services/coalition-loyalty-programs-australia/ ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Coalition Loyalty Programs: Why Going Solo Costs Australian Brands More
The $1.13 Billion Market You’re Underestimating Flybuys has 8.8 million active members. If your brand just spent eighteen months and a few hundred thousand dollars building a proprietary loyalty app, you probably have about 40,000. You’re not competing — you’re whispering into a hurricane. This is t…
Original Research
Consumer Loyalty Databook · Original study ↗

Annual growth rate cited from Consumer Loyalty Databook

Methodology documented
Industrymarketing
Plain Text
Australia loyalty market: 13.5% market growth rate. Source: Consumer Loyalty Databook (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-loyalty-market-growth-2026
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<blockquote cite="https://lighthousedata.io/data/australia-loyalty-market-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.5%</strong> -- market growth rate for Australia loyalty market<br><small>Source: Consumer Loyalty Databook (2026) · <a href="https://lighthousedata.io/data/australia-loyalty-market-growth-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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