B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- pct preferring email for brand engagement for Australian consumers (2020)
31% of Australians are more likely to choose email as their preferred channel to engage with brands.
- Australia-specific subsample size is not explicitly disclosed out of the 5,000+ APAC survey respondents
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rakuten Advertising
Primary
Tier C
https://smallbusinessconnections.com.au/catch-the-50-of-aussies-looking-for-local-businesses-online/ ↗
Source Article
Catch the 50% of Aussies looking for local businesses online
Turns out 49 per cent of Australians are more likely to support local businesses during the global pandemic, according to Rakuten Advertising.
Homegrown brands that promote themselves as uniquely Australian, are more likely to win the hearts of local consumers. Those who choose to shop international…
Original Research
Rakuten Advertising
· Original study ↗
Methodology
Rakuten Advertising survey of over 5,000 consumers across Asia-Pacific; Australia-specific subsample size not disclosed. Noted as relatively high compared with the rest of Asia-Pacific.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian consumers: 31% pct preferring email for brand engagement. Source: Rakuten Advertising (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aussies-31-pct-prefer-email-brand-engagement
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<blockquote cite="https://lighthousedata.io/data/aussies-31-pct-prefer-email-brand-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- pct preferring email for brand engagement for Australian consumers<br><small>Source: Rakuten Advertising (2020) · <a href="https://lighthousedata.io/data/aussies-31-pct-prefer-email-brand-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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