B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- response lift for AURA (AI audience optimization program) (2026)
Early pilots of AURA demonstrate an average 22% lift with no creative changes.
- Results are from early pilots
- Achieved with no creative changes and minimal workflow impact
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global
Primary
Tier B
https://mmaglobal.com/categories/research-insights-0?page=1 ↗
Source Article
Research & Insights
Original Research
MMA Global
· Original study ↗
Methodology
Early pilot program results reported by MMA Global; methodology not detailed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AURA (AI audience optimization program): 22% response lift. Source: MMA Global (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aura-pilot-response-lift-22
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aura-pilot-response-lift-22" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- response lift for AURA (AI audience optimization program)<br><small>Source: MMA Global (2026) · <a href="https://lighthousedata.io/data/aura-pilot-response-lift-22" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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