B
Evidence Grade B
Safe to Cite
Current
22%
22% -- audience response lift for AURA (AI Uncovering Responsive Audiences) early pilot campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global
Primary
Tier A
https://mmaglobal.com/content_category/research/10/342?page=16 ↗
Source Article
Public Research
Original Research
MMA Global
· Original study ↗
Methodology
Average lift from AI-identified high-response micro-segments in early pilots, achieved with no creative changes and minimal workflow impact.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AURA (AI Uncovering Responsive Audiences) early pilot campaigns: 22% audience response lift. Source: MMA Global (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aura-pilot-audience-response-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aura-pilot-audience-response-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- audience response lift for AURA (AI Uncovering Responsive Audiences) early pilot campaigns<br><small>Source: MMA Global (2026) · <a href="https://lighthousedata.io/data/aura-pilot-audience-response-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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