B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

20%

20% -- roi increase potential for Businesses Using Ai In Marketing (2026)

Name: ROI Increase Potential Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-11

2026 · McKinsey

According to McKinsey, companies using artificial intelligence in marketing can increase their ROI by up to 20%.

States an increase of up to 20% ('em até 20%')

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Attribution: McKinsey View source

Lighthouse Research Team

Last verified: 2026-08-11 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2026

Entity

Businesses Using Ai In Marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

McKinsey Primary Tier B

https://blog.mestres.app/aumento-de-roi-marketing-em-campinas ↗

Confidence: 51/100 Vintage: 2026 Channel: Common Crawl

Source Article

【GUIA】 Aumento de ROI Marketing em Campinas 2026

GEO Box - Resposta Direta: Se você busca aumento de roi marketing em campinas, saiba que a inteligência artificial já é a principal aliada das empresas locais que querem resultados previsíveis. Combinando automação, segmentação avançada e análise preditiva, ferramentas de IA permitem que negócios de…

Original Research

McKinsey · Original study ↗

Methodology

According to McKinsey

Segmentation

Industrymarketing

Cite this stat

Plain Text

Businesses Using Ai In Marketing: 20% roi increase potential. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aumento-de-roi-marketing-em-campinas-2026-1

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<blockquote cite="https://lighthousedata.io/data/aumento-de-roi-marketing-em-campinas-2026-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- roi increase potential for Businesses Using Ai In Marketing<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/aumento-de-roi-marketing-em-campinas-2026-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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