B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- text content retention rate for Audiences (information read/written text) (2025)
Audiences remember only 20% of what they read.
- Original research study and methodology are unspecified
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://digitalmaxima.com/the-power-of-visual-storytelling-in-content-marketing/ ↗
Source Article
The Power of Visual Storytelling in Content Marketing - Digital Maxima
Quick Summary: What This Blog Covers
This blog explores how visual storytelling transforms content marketing by blending creativity with strategy to boost engagement and brand loyalty. It highlights the power of visuals in driving emotion, retention, and conversions, while outlining key formats like…
Original Research
Forbes
· Original study ↗
Methodology
Retention rate for read (text) information; attributed to research cited by Forbes, original study unspecified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Audiences (information read/written text): 20% text content retention rate. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/audiences-remember-20-percent-of-text
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<blockquote cite="https://lighthousedata.io/data/audiences-remember-20-percent-of-text" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- text content retention rate for Audiences (information read/written text)<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/audiences-remember-20-percent-of-text" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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