B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- influencer selection criteria share for marketers working with influencers (2019)
48% of marketers working with influencers say audience relationship is the most valuable factor when selecting an influencer to collaborate with.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2019
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Influencer Marketing Hub
Primary
Tier C
https://premware.services/influencer-marketing/ ↗
Source Article
Influencer Marketing Hub in Surat Gujarat India | Influencer Marketing Agencies in Surat Gujarat India - Premware
Influencer Marketing Services
What is Influencer Marketing?
Influencer marketing is a kind of social media marketing that involves endorsements and product/service mentions from influencers–individuals who have a dedicated social media following and are viewed as experts within their niche.
In such …
Original Research
Influencer Marketing Hub
· Original study ↗
Methodology
Cited from Influencer Marketing Hub 2019 benchmark report
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
marketers working with influencers: 48% influencer selection criteria share. Source: Influencer Marketing Hub (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/audience-relationship-factor-48
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<blockquote cite="https://lighthousedata.io/data/audience-relationship-factor-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- influencer selection criteria share for marketers working with influencers<br><small>Source: Influencer Marketing Hub (2019) · <a href="https://lighthousedata.io/data/audience-relationship-factor-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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