B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- pct planning ecommerce website investment for Australian small businesses (2022)
27% of Australian small business respondents plan to invest in an ecommerce website or online store in 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GoDaddy
Primary
Tier B
https://www.retailbiz.com.au/topics/omnichannel/two-thirds-of-smbs-are-optimistic-about-future-prosp… ↗
Source Article
Two-thirds of SMBs are optimistic about future prospects - retailbiz
Australian small businesses are overwhelmingly optimistic about 2022 and are targeting the ecommerce boom for growth in the year ahead, according to new research by GoDaddy.
GoDaddy’s ‘Entrepreneurial Pulse’ research found that two-thirds (66%) of respondents are either optimistic or very optimistic…
Original Research
GoDaddy
· Original study ↗
Methodology
Planned investment for the coming year (2022); reported as the greatest focus for small business expenditure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian small businesses: 27% pct planning ecommerce website investment. Source: GoDaddy (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/au-smb-ecommerce-website-investment-plan-2022
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<blockquote cite="https://lighthousedata.io/data/au-smb-ecommerce-website-investment-plan-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- pct planning ecommerce website investment for Australian small businesses<br><small>Source: GoDaddy (2022) · <a href="https://lighthousedata.io/data/au-smb-ecommerce-website-investment-plan-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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