B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
60%
60% -- share of smb marketing budget under 2000 monthly for Australian SMBs (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBISWorld
Primary
Tier C
https://alphaomegadigital.com.au/b-2-b-outreach/ ↗
Source Article
My B2B Outreach Playbook: A Melbourne Agency's Guide
Original Research
IBISWorld
· Original study ↗
Methodology
IBISWorld 2025 update, cited by agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian SMBs: 60% share of smb marketing budget under 2000 monthly. Source: IBISWorld (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/au-smb-digital-marketing-spend-under-2000
HTML Embed
<blockquote cite="https://lighthousedata.io/data/au-smb-digital-marketing-spend-under-2000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of smb marketing budget under 2000 monthly for Australian SMBs<br><small>Source: IBISWorld (2025) · <a href="https://lighthousedata.io/data/au-smb-digital-marketing-spend-under-2000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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