B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68.1%
68.1% -- google paid traffic growth decline for Australian e-commerce stores (2026)
Growth in Google paid traffic for Australian e-commerce stores has dropped by 68.1%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alphaomegadigital.com.au
Primary
Tier C
https://alphaomegadigital.com.au/shopping-ads-on-google/ ↗
Source Article
A Hands-On Guide to Shopping Ads on Google for E
Original Research
alphaomegadigital.com.au
· Original study ↗
Methodology
Agency blog citing recent data on Australian e-commerce stores; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian e-commerce stores: 68.1% google paid traffic growth decline. Source: alphaomegadigital.com.au (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/au-ecommerce-google-paid-traffic-growth-drop
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<blockquote cite="https://lighthousedata.io/data/au-ecommerce-google-paid-traffic-growth-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.1%</strong> -- google paid traffic growth decline for Australian e-commerce stores<br><small>Source: alphaomegadigital.com.au (2026) · <a href="https://lighthousedata.io/data/au-ecommerce-google-paid-traffic-growth-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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