B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- share of cart abandonment from payment failures for Australian ecommerce sector (2025)
According to a 2025 AU Ecommerce Association study, 35% of cart abandonment during peak sales is caused by payment failures.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AU Ecommerce Association
Primary
Tier B
https://alphaomegadigital.com.au/wordpress-for-enterprise/ ↗
Source Article
WordPress for Enterprise: Expert Melbourne Guide
Original Research
AU Ecommerce Association
· Original study ↗
Methodology
Cited from 2025 AU Ecommerce Association study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian ecommerce sector: 35% share of cart abandonment from payment failures. Source: AU Ecommerce Association (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/au-cart-abandonment-payment-failures-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/au-cart-abandonment-payment-failures-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of cart abandonment from payment failures for Australian ecommerce sector<br><small>Source: AU Ecommerce Association (2025) · <a href="https://lighthousedata.io/data/au-cart-abandonment-payment-failures-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.