B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- sms message usefulness rate for consumers opted into brand SMS (2025)
91% of consumers who opt into brand SMS report finding the messages useful.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Attentive
Primary
Tier B
https://www.strategymavenagency.com/blog/klaviyo-vs-attentive-which-sms-platform-is-right-for-your-d… ↗
Source Article
Klaviyo vs. Attentive: Which SMS Platform Is Right for Your D2C Brand?
Klaviyo vs. Attentive: Which SMS Platform Is Right for Your D2C Brand?
At some point in your email program's life, someone asks the question: "Should we be doing SMS too?" The answer is almost always yes. SMS now reaches over 7 billion people globally, and in ecommerce, it's gone from a nice-to-have…
Original Research
Attentive
· Original study ↗
Methodology
Attentive Consumer Texting Behavior Report
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelsms
Cite this stat
Plain Text
consumers opted into brand SMS: 91% sms message usefulness rate. Source: Attentive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/attentive-sms-optin-useful-91
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<blockquote cite="https://lighthousedata.io/data/attentive-sms-optin-useful-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- sms message usefulness rate for consumers opted into brand SMS<br><small>Source: Attentive (2025) · <a href="https://lighthousedata.io/data/attentive-sms-optin-useful-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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