B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
84%
84% -- attention difference above vs below fold for landing page visitors (2026)
There is an 84% average difference in attention above versus below the fold.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
57,453
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Norman Group
Primary
Tier B
https://foundrycro.com/blog/landing-page-design-that-converts/ ↗
Source Article
Landing Page Design That Converts 2026 + Free Section Audit | Foundry CRO
The short version:
- Landing page design is not about aesthetics. It is a sequence of seven psychological decisions in a specific order: hero, problem agitation, solution overview, social proof, detail, objection handling, and final CTA. Each section has a measurable job.
- Users spend 57 to 80% of …
Original Research
Nielsen Norman Group
· Original study ↗
Methodology
NNGroup tracked 57,453 eye-tracking fixations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
landing page visitors: 84% attention difference above vs below fold. Source: Nielsen Norman Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/attention-difference-above-below-fold
HTML Embed
<blockquote cite="https://lighthousedata.io/data/attention-difference-above-below-fold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- attention difference above vs below fold for landing page visitors<br><small>Source: Nielsen Norman Group (2026) · <a href="https://lighthousedata.io/data/attention-difference-above-below-fold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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