B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51%
51% -- share of attendees saying successful networking is a reason to return for Event attendees (2025)
51% of attendees say successful networking is a reason to return to an event.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Freeman
Primary
Tier B
https://www.all-along.com/field-notes/how-to-increase-exhibitor-roi-at-events ↗
Source Article
How to increase exhibitor ROI at events - the three levers that move the needle
How to increase exhibitor ROI at events - the three levers that move the needle
60% of event teams do not actively manage networking (Freeman, 2025) - most exhibitors pay for footfall, not the conversations that follow.
Co-founder and GTM Lead, All Along
To lift exhibitor ROI, fix three things befor…
Original Research
Freeman
· Original study ↗
Methodology
Freeman 2025 research, cited by All Along
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Event attendees: 51% share of attendees saying successful networking is a reason to return. Source: Freeman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/attendees-networking-reason-to-return-2025
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<blockquote cite="https://lighthousedata.io/data/attendees-networking-reason-to-return-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of attendees saying successful networking is a reason to return for Event attendees<br><small>Source: Freeman (2025) · <a href="https://lighthousedata.io/data/attendees-networking-reason-to-return-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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