B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- consent rate for Apple App Tracking Transparency (2025)
On average, consent rates through Apple App Tracking Transparency (ATT) hover around 50% according to AppsFlyer.
- hovers around 50% on average
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppsFlyer
Primary
Tier C
https://www.axept.io/blog/mobile-app-consent-onboarding-privacy ↗
Source Article
Rethinking Mobile App Onboarding for Global Privacy Compliance
Caught between tightening privacy regulations and ever-growing demands for acquisition, conversion, and monetisation, mobile apps today are walking a tightrope. Striking the right balance between compliance, user experience, and business performance is no longer optional, it’s mission-critical.
Spea…
Original Research
AppsFlyer
· Original study ↗
Methodology
Cited from AppsFlyer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple App Tracking Transparency: 50% consent rate. Source: AppsFlyer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/att-consent-rate-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/att-consent-rate-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- consent rate for Apple App Tracking Transparency<br><small>Source: AppsFlyer (2025) · <a href="https://lighthousedata.io/data/att-consent-rate-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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