B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- ecpm increase for Verve Group ATOM publishers (2021)
Verve Group's ATOM advertising targeting solution delivered an approximate 15% increase in eCPM yield for publishers during its beta phase.
- Private beta phase results
- Compared to non-targeted IDFA-less campaigns
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media and Games Invest SE / Verve Group
Primary
Tier A
https://investors.verve.com/regulatory-news/media-and-games-invest-official-rollout-of-advertising-t… ↗
Source Article
Media and Games Invest: Official rollout of advertising targeting solution ATOM: strong performance of 28% higher click-through-rates and app 15% better monetization compared to campaigns without IDFA
Media and Games Invest: Official rollout of advertising targeting solution ATOM: strong performance of 28% higher click-through-rates and app 15% better monetization compared to campaigns without IDFA
|
Media and Games Invest: Official rollout of advertising targeting solution ATOM: strong performan…
Original Research
Media and Games Invest SE / Verve Group
· Original study ↗
Methodology
Company private beta results; eCPM increase vs non-targeted IDFA-less campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Verve Group ATOM publishers: 15% ecpm increase. Source: Media and Games Invest SE / Verve Group (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/atom-ecpm-uplift-beta-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/atom-ecpm-uplift-beta-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ecpm increase for Verve Group ATOM publishers<br><small>Source: Media and Games Invest SE / Verve Group (2021) · <a href="https://lighthousedata.io/data/atom-ecpm-uplift-beta-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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