B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- website traffic increase for Atol AR eyewear campaign (2011)
The try-before-you-buy AR campaign for French eyewear company Atol resulted in a 50% increase in website traffic.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Total Immersion
Primary
Tier C
http://technode.com/2011/05/06/china-is-catching-up-with-augmented-reality/ ↗
Source Article
China is Catching Up With Augmented Reality
Original Research
Total Immersion
· Original study ↗
Methodology
Single campaign result reported at AR event presentation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Atol AR eyewear campaign: 50% website traffic increase. Source: Total Immersion (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/atol-ar-campaign-traffic-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/atol-ar-campaign-traffic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- website traffic increase for Atol AR eyewear campaign<br><small>Source: Total Immersion (2011) · <a href="https://lighthousedata.io/data/atol-ar-campaign-traffic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.