B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21
21 -- open day bookings for Aston University Open Day campaign (2025)
Aston University's personalised interactive video email campaign generated 21 open day bookings overnight ahead of their November 15, 2025 Open Day.
- Single pilot campaign
- Generated overnight following email campaign for the third autumn Open Day
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Waterfall Agency
Primary
Tier B
https://waterfall.agency/portfolio-item/revolutionising-emails-with-personalised-interactive-videos/ ↗
Source Article
Revolutionising emails with personalised interactive videos
top
Revolutionising emails with personalised interactive videos
Aston University
Open Day Campaign
Brief
Solution
Results
Info
Working with Aston University and our tech partner Blings, we enabled Aston to become the first university in Europe to embrace and seamlessly integrate a new smart MP5 vide…
Original Research
Waterfall Agency
· Original study ↗
Methodology
Agency case study; single campaign result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Aston University Open Day campaign: 21 open day bookings. Source: Waterfall Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aston-open-day-overnight-bookings-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aston-open-day-overnight-bookings-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21</strong> -- open day bookings for Aston University Open Day campaign<br><small>Source: Waterfall Agency (2025) · <a href="https://lighthousedata.io/data/aston-open-day-overnight-bookings-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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