B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11%
11% -- share of associations describing value proposition as very compelling for US associations (2025)
According to Marketing General Inc.'s 2025 Membership Marketing Benchmarking Report, only 11% of associations described their value proposition as very compelling.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing General Inc.
Primary
Tier B
https://membership.quest/content-marketing-for-associations ↗
Source Article
Content Marketing for Membership Organisations | UK Content Agency
The complete guide · updated 1 August 2026
Content marketing for membership organisations.
Every membership body publishes something — a newsletter, a magazine, a conference write-up, a renewal email.
Almost none of it is designed as one system, and that is the difference between content that fills …
Original Research
Marketing General Inc.
· Original study ↗
Methodology
Marketing General Inc. 2025 Membership Marketing Benchmarking Report; US-derived benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US associations: 11% share of associations describing value proposition as very compelling. Source: Marketing General Inc. (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/associations-value-proposition-very-compelling-2025
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<blockquote cite="https://lighthousedata.io/data/associations-value-proposition-very-compelling-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- share of associations describing value proposition as very compelling for US associations<br><small>Source: Marketing General Inc. (2025) · <a href="https://lighthousedata.io/data/associations-value-proposition-very-compelling-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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