B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

45%

45% -- share of associations reporting growth for membership associations (2026)

2026  · Marketing General Inc.

According to Marketing General Inc.'s 2026 benchmarking report, the previous share of associations reporting growth was 45% (before falling to 38%).

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Attribution: Marketing General Inc. View source
Lighthouse Research Team
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Source verified Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
membership associations
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Marketing General Inc. Primary Tier B
https://membership.quest/membership-marketing-agency ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Membership Marketing Agency | UK Membership Agency
A specialist UK membership agency · new member acquisition first · September 2026 Membership marketing agency for growth New member acquisition first, then retention, for UK membership organisations. From £1,500 a month. Four verbs, one engine: win., keep., engage., prove. The member lifecycleone en…
Original Research
Marketing General Inc. · Original study ↗

MGI benchmarking report; prior-year figure 45%

Methodology documented
Industrymarketing
Plain Text
membership associations: 45% share of associations reporting growth. Source: Marketing General Inc. (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/associations-reporting-growth-2026
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<blockquote cite="https://lighthousedata.io/data/associations-reporting-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of associations reporting growth for membership associations<br><small>Source: Marketing General Inc. (2026) · <a href="https://lighthousedata.io/data/associations-reporting-growth-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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