B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- share of associations reporting growth for US associations (2026)
According to Marketing General Inc.'s 2026 report, the share of associations reporting growth previously stood at 45% before falling to 38%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing General Inc.
Primary
Tier B
https://membership.quest/membership-consultants ↗
Source Article
Membership Consultants: A Complete Guide
Specialist membership consultants · the complete guide · September 2026
Membership consultants who keep members
What a specialist consultant does, costs and delivers, from market scoping to handover.
How long a member staysmonths
25
at 40 cancellations per 1,000 members a month — 48% a year
Average …
Original Research
Marketing General Inc.
· Original study ↗
Methodology
Marketing General Inc. 2026 membership benchmarking report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US associations: 45% share of associations reporting growth. Source: Marketing General Inc. (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/association-growth-share-decline-2026
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<blockquote cite="https://lighthousedata.io/data/association-growth-share-decline-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of associations reporting growth for US associations<br><small>Source: Marketing General Inc. (2026) · <a href="https://lighthousedata.io/data/association-growth-share-decline-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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