B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
43%
43% -- share of associations rating email as most effective recruitment channel for associations (2026)
43% of associations rate email as their most effective channel for new member recruitment according to MGI's 2026 Membership Marketing Benchmarking Report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
i4a
Primary
Tier B
https://www.i4a.com/guides/association-email-marketing/ ↗
Source Article
Email Marketing Guide for Associations: Boost Open Rates | i4a
Quick Summary: Association Email Marketing
- Email outperforms all channels: 43% of associations rate email as their most effective recruitment channel, ahead of any other single channel.
- Segment for relevance: Stop sending the same message to everyone; segment by career stage, engagement level, t…
Original Research
i4a
· Original study ↗
Methodology
Association industry benchmark cited in i4a email marketing guide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
associations: 43% share of associations rating email as most effective recruitment channel. Source: i4a (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/associations-email-top-recruitment-channel
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<blockquote cite="https://lighthousedata.io/data/associations-email-top-recruitment-channel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of associations rating email as most effective recruitment channel for associations<br><small>Source: i4a (2026) · <a href="https://lighthousedata.io/data/associations-email-top-recruitment-channel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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