B
Evidence Grade B
Safe to Cite
Current
31%
31% -- conversion lift first party data for Asos (UK-based online retailer) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://mmaglobal.com/documents/data-protection-personalisation-privacy-first-world ↗
Source Article
Data Protection & Personalisation in a Privacy-First World: A marketer's guide on future
Original Research
Google
· Original study ↗
Methodology
Case study from Google's marketer's playbook, as cited in the MMA report; no study date or baseline period stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Asos (UK-based online retailer): 31% conversion lift first party data. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/asos-first-party-data-conversions-lift-31
HTML Embed
<blockquote cite="https://lighthousedata.io/data/asos-first-party-data-conversions-lift-31" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- conversion lift first party data for Asos (UK-based online retailer)<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/asos-first-party-data-conversions-lift-31" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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