B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- organic download increase rate for Mobile apps investing in ASO before launch (2025)
Apps that invest in ASO prior to launch experience an average increase of 20% in organic downloads within the first month.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier B
https://applaunchpartners.com/app-launch-success-2026-case-study-marketing/ ↗
Source Article
App Launch Marketing: 2026 Case Study Strategies
Original Research
Sensor Tower
· Original study ↗
Methodology
Sensor Tower industry report on app store optimization impact
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile apps investing in ASO before launch: 20% organic download increase rate. Source: Sensor Tower (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aso-prelaunch-organic-downloads-increase-2025
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<blockquote cite="https://lighthousedata.io/data/aso-prelaunch-organic-downloads-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- organic download increase rate for Mobile apps investing in ASO before launch<br><small>Source: Sensor Tower (2025) · <a href="https://lighthousedata.io/data/aso-prelaunch-organic-downloads-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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