B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- organic download increase rate for Mobile apps with effective ASO strategies (2025)
Apps implementing effective App Store Optimization strategies see an average 20% increase in organic downloads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier C
https://applaunchpartners.com/launch-scale-apps-a-guide-for-businesses/ ↗
Source Article
App Launch & Scale: Market Research to Traction
Original Research
Sensor Tower
· Original study ↗
Methodology
Cited from a 2025 Sensor Tower report; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile apps with effective ASO strategies: 20% organic download increase rate. Source: Sensor Tower (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aso-organic-download-increase-2025
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<blockquote cite="https://lighthousedata.io/data/aso-organic-download-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- organic download increase rate for Mobile apps with effective ASO strategies<br><small>Source: Sensor Tower (2025) · <a href="https://lighthousedata.io/data/aso-organic-download-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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