B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share citing ai adoption as biggest challenge for PR practitioners in Asia (2025-09)
60% of surveyed communication and PR practitioners in Asia cited AI and new technology adoption as their primary challenge over the next two years.
- Survey covered nearly 300 communication practitioners across 12 countries in Asia
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025-09
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
One Asia Communications and RB Consulting
Primary
Tier B
https://www.campaignindonesia.id/article/praktisi-pr-indonesia-paling-optimis-soal-ai-di-asia/194072… ↗
Source Article
Praktisi PR Indonesia paling optimis soal AI di Asia
Praktisi PR Indonesia paling optimis soal AI di Asia
Hampir 300 praktisi PR di 12 negara Asia menyatakan optimis soal AI, namun 60% sebut adopsi teknologi masih jadi tantangan terbesar
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Original Research
One Asia Communications and RB Consulting
· Original study ↗
Methodology
Same survey; biggest challenge over next two years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR practitioners in Asia: 60% share citing ai adoption as biggest challenge. Source: One Asia Communications and RB Consulting (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/asia-pr-ai-adoption-top-challenge-2025
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<blockquote cite="https://lighthousedata.io/data/asia-pr-ai-adoption-top-challenge-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share citing ai adoption as biggest challenge for PR practitioners in Asia<br><small>Source: One Asia Communications and RB Consulting (2025-09) · <a href="https://lighthousedata.io/data/asia-pr-ai-adoption-top-challenge-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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