B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- trust differential vs social media ads for podcast advertising (2025)
Consumers find podcast advertising to be 30% more trustworthy than advertising across social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ARN Neurolab
Primary
Tier C
https://mediabodies.com/blog/unlocking-the-potential-of-podcast-marketing/ ↗
Source Article
Unlocking the Potential of Podcast Marketing - Data Driven & Scalable Influencer Marketing Solutions
Is Podcast Marketing the Missing Piece of Your Strategy?
Podcasts have emerged as a cultural phenomenon in recent years, with rapid growth year on year. With listenership estimated to cross 500 million by 20241 and predicted market volume of $5.03 billion by 2027, Podcasts are a gold mine with massi…
Original Research
ARN Neurolab
· Original study ↗
Methodology
ARN Neurolab data cited in blog
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
RoleAll marketers
Channelpodcast
Cite this stat
Plain Text
podcast advertising: 30% trust differential vs social media ads. Source: ARN Neurolab (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/arn-neurolab-30-percent-more-trustworthy
HTML Embed
<blockquote cite="https://lighthousedata.io/data/arn-neurolab-30-percent-more-trustworthy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- trust differential vs social media ads for podcast advertising<br><small>Source: ARN Neurolab (2025) · <a href="https://lighthousedata.io/data/arn-neurolab-30-percent-more-trustworthy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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