B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- share of viewers in target age group for Henkel Beauty Care phygital campaign (Armis/Franprix) (2026)
Around 60% of viewers of the Henkel Beauty Care phygital campaign were in the main target age group of 18-34 years.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alkemics
Primary
Tier B
https://www.alkemics.com/en/study/case-study-armis/ ↗
Source Article
Alkemics
Original Research
Alkemics
· Original study ↗
Methodology
Vendor case study reporting campaign audience demographics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Henkel Beauty Care phygital campaign (Armis/Franprix): 60% share of viewers in target age group. Source: Alkemics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/armis-franprix-target-age-viewers
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<blockquote cite="https://lighthousedata.io/data/armis-franprix-target-age-viewers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of viewers in target age group for Henkel Beauty Care phygital campaign (Armis/Franprix)<br><small>Source: Alkemics (2026) · <a href="https://lighthousedata.io/data/armis-franprix-target-age-viewers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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