B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- shoppers more confident buying with ar for Shoppers (2025)
Approximately 56% of shoppers feel more confident buying a product if they can examine it using augmented reality (AR) beforehand.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
finprov.com
Primary
Tier C
https://finprov.com/digital-marketing-trends/ ↗
Source Article
Top Digital Marketing Trends in 2025 You Must Know
In 2025, digital marketing is opening up some really exciting opportunities for businesses. With cool new tools like generative AI and updates to Google’s SEO algorithms, marketers have more power — but also more challenges — than ever before. Keeping up with these trends in digital marketing is key…
Original Research
finprov.com
· Original study ↗
Methodology
Cited as 'a recent survey' without named source
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Shoppers: 56% shoppers more confident buying with ar. Source: finprov.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ar-shopping-confidence-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ar-shopping-confidence-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- shoppers more confident buying with ar for Shoppers<br><small>Source: finprov.com (2025) · <a href="https://lighthousedata.io/data/ar-shopping-confidence-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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