B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- performance attribution share for Meta ads (2025)
70% to 80% of Meta ad performance stems from creative quality rather than budget or targeting.
- Reported as a range (70-80%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
AppsFlyer
Primary
Tier B
https://virvid.ai/blog/meta-ai-video-ads-guide-2026-facebook-instagram-formats ↗
Source Article
Meta AI Video Ads Guide 2026: Facebook & Instagram Ad Formats
Meta AI Video Ads Guide 2026: Facebook & Instagram Ad Formats
Meta's AI-powered advertising tools have changed how brands create and optimize video ads on Facebook and Instagram, delivering measurable performance gains that separate early adopters from everyone else.
Table of Contents
- Instagram Re…
Original Research
AppsFlyer
· Original study ↗
Methodology
Range 70-80%, midpoint used; AppsFlyer 2025 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta ads: 70% performance attribution share. Source: AppsFlyer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/appsflyer-creative-performance-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/appsflyer-creative-performance-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- performance attribution share for Meta ads<br><small>Source: AppsFlyer (2025) · <a href="https://lighthousedata.io/data/appsflyer-creative-performance-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.