B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.5%
7.5% -- 30 day retention rate for Mobile apps (all categories) (2025)
According to a 2025 report by AppsFlyer, the average 30-day retention rate across all mobile apps was 7.5%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppsFlyer
Primary
Tier C
https://applaunchpartners.com/app-metrics-7-kpis-to-drive-growth-in-2026/ ↗
Source Article
App Metrics: 7 KPIs to Drive Growth in 2026
Original Research
AppsFlyer
· Original study ↗
Methodology
AppsFlyer industry report cited by author; benchmark for all app categories
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile apps (all categories): 7.5% 30 day retention rate. Source: AppsFlyer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/appsflyer-30day-retention-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/appsflyer-30day-retention-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.5%</strong> -- 30 day retention rate for Mobile apps (all categories)<br><small>Source: AppsFlyer (2025) · <a href="https://lighthousedata.io/data/appsflyer-30day-retention-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.