B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
7%
7% -- 30 day retention rate for mobile apps globally (2024)
Mobile apps globally have an average 30-day retention rate of around 7%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adjust
Primary
Tier B
https://www.rtbhouse.com/blog/is-your-app-marketing-strategy-stuck-in-2024-here-s-what-needs-to-chan… ↗
Source Article
Is Your App Marketing Strategy Stuck in 2024? | RTB House
Where most app marketing strategies got stuck in 2024
Over-reliance on user acquisition
The majority of app marketing efforts in 2024 remained trapped in an acquisition-first mindset. Marketing teams continuously chase new downloads while overlooking the goldmine sitting in their existing user base.…
Original Research
Adjust
· Original study ↗
Methodology
Cited from Adjust study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps globally: 7% 30 day retention rate. Source: Adjust (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-30day-retention-7
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<blockquote cite="https://lighthousedata.io/data/app-30day-retention-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- 30 day retention rate for mobile apps globally<br><small>Source: Adjust (2024) · <a href="https://lighthousedata.io/data/app-30day-retention-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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