B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- appointment to contract rate for real estate agents (2026)
For active real estate agents, the industry benchmark appointment-to-contract rate is approximately 60%.
- Cited as an approximate industry benchmark
- Real-world deal fall-through rates reduce actual closing rates below this initial contract figure
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
powerunitcoaching.com
Primary
Tier B
https://powerunitcoaching.com/close-3-homes-a-month/ ↗
Source Article
Close 3 Homes a Month: The Production System That Works
Most agents who struggle with inconsistent production aren’t lazy. They’re busy. They make calls, follow up on leads, go to showings, and somehow still end up with one closing one month and zero the next. If your goal is to close 3 homes a month, the problem isn’t effort, it’s that you’re running a …
Original Research
powerunitcoaching.com
· Original study ↗
Methodology
Industry benchmark cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
real estate agents: 60% appointment to contract rate. Source: powerunitcoaching.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/appointment-to-contract-60-percent
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<blockquote cite="https://lighthousedata.io/data/appointment-to-contract-60-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- appointment to contract rate for real estate agents<br><small>Source: powerunitcoaching.com (2026) · <a href="https://lighthousedata.io/data/appointment-to-contract-60-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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