B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,600,000,000
$1,600,000,000 -- acquisition value for AppNexus (2018)
AppNexus was acquired by AT&T for $1.6 billion in 2018.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,600,000,000
Unit
Currency Usd
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CEO Today Magazine
Primary
Tier B
https://www.ceotodaymagazine.com/2025/08/could-you-give-away-1-5-billion-like-this-ceo/ ↗
Source Article
Why Did AppNexus CEO Give Away $1.5 Billion?
The CEO Who Gave Away His Fortune to Stay Grounded
Brian O’Kelley, the co-founder and former CEO of AppNexus, made headlines when he sold his ad-tech company to AT&T for $1.6 billion in 2018. But what set him apart wasn’t just the size of the deal—it was his decision to keep less than $100 million a…
Original Research
CEO Today Magazine
· Original study ↗
Methodology
Reported sale of AppNexus to AT&T
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AppNexus: $1,600,000,000 acquisition value. Source: CEO Today Magazine (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/appnexus-acquisition-value-2018
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<blockquote cite="https://lighthousedata.io/data/appnexus-acquisition-value-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,600,000,000</strong> -- acquisition value for AppNexus<br><small>Source: CEO Today Magazine (2018) · <a href="https://lighthousedata.io/data/appnexus-acquisition-value-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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