B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41.7%
41.7% -- smartphone subscriber market share for Apple (2014-09)
Apple held a 41.7% US smartphone subscriber market share (3-month average ending September 2014).
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41.7%
Unit
Percentage
Data Vintage
2014-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
comScore
Primary
Tier B
https://aapltree.wordpress.com/2014/11/07/out-on-a-limb-comscore-mobilens-data-actually-portends-the… ↗
Source Article
Out on a Limb: comScore MobiLens Data Actually Portends the 2015 Loss of Significant Android Territory to iOS in the US Smartphone Market
The iPhone 6 Generation’s Market Potential in the US is “More Powerful than You Think”
Two simple charts.
Two storylines.
One conclusion for 2015 that seems mundane, but when digging into the data, has the potential to seriously surprise in magnitude…in what happens to be one of the most coveted reg…
Original Research
comScore
· Original study ↗
Methodology
comScore MobiLens intelligent online survey of nationally representative sample of mobile subscribers age 13 and older; 3-month average (Jul-Sep 2014)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 34.3% | |
| 2014-09 (current) | 41.7% | +21.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple: 41.7% smartphone subscriber market share. Source: comScore (2014-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-us-smartphone-share-sep-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-us-smartphone-share-sep-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41.7%</strong> -- smartphone subscriber market share for Apple<br><small>Source: comScore (2014-09) · <a href="https://lighthousedata.io/data/apple-us-smartphone-share-sep-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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