B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.6%
3.6% -- ecommerce market share for Apple (2023)
Apple held a 3.6% market share among leading retail e-commerce companies in the United States in 2023.
- estimates
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.6%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (2)
Statista
Primary
Tier B
https://www.fbamonthly.com/issues/20250428 ↗
Source Article
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Also cited by
FBA Monthly
https://www.fbamonthly.com/issues/20250121
2026-09-19
Original Research
Statista
· Original study ↗
Methodology
Statista estimates of leading retail e-commerce companies' share of the US online retail market in 2023; Apple ranked third behind Amazon and Walmart
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple: 3.6% ecommerce market share. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-us-ecommerce-market-share-2023
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<blockquote cite="https://lighthousedata.io/data/apple-us-ecommerce-market-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.6%</strong> -- ecommerce market share for Apple<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/apple-us-ecommerce-market-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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