B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$4
$4 -- cost per acquisition sports category for Apple Search Ads, Sports category (2023)
The average cost per acquisition (CPA) for Apple Search Ads in the Sports category was $3.73 in 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
90
Methodology
45
Freshness
95
Sources (5)
SplitMetrics
Primary
Tier A
https://splitmetrics.com/blog/apple-search-ads-cost/ ↗
Source Article
Apple Search Ads Cost: CPT, CPA and CR Benchmarks 2022
How can you be certain that your Apple Search Ads search results campaigns are reaching their true potential and that the costs of campaigns remain firmly under control? At SplitMetrics, we know that evaluating your Apple Search Ads performance is much easier with industry benchmarks at hand. This i…
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Original Research
SplitMetrics
· Original study ↗
Methodology
Based on the same data set as above.
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Apple Search Ads, Sports category: $4 cost per acquisition sports category. Source: SplitMetrics (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-search-ads-cost-cpa-sports-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-search-ads-cost-cpa-sports-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- cost per acquisition sports category for Apple Search Ads, Sports category<br><small>Source: SplitMetrics (2023) · <a href="https://lighthousedata.io/data/apple-search-ads-cost-cpa-sports-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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