B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,000,000,000
$1,000,000,000 -- content investment for Apple (2018)
Apple plans to invest $1 billion in original video content to boost its services.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$1,000,000,000
Unit
Currency Usd
Data Vintage
2018
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adroitte.in
Primary
Tier B
https://www.adroitte.in/blog/investing-content-marketing-expect-2018/ ↗
Source Article
Investing in Content Marketing, What to Expect in 2018?
Investing in Content Marketing, What to Expect in 2018?
Content marketing focuses on creation and sharing of high-quality content to attract and convert prospects into customers. Complex as the words may seem, the term content marketing is also available with a simple explanation.
Some define the wh…
Original Research
adroitte.in
· Original study ↗
Methodology
Company announcement reported in blog
Methodology documented
Segmentation
IndustryTechnology
Company SizeEnterprise
RegionAPAC
Channelcontent
Cite this stat
Plain Text
Apple: $1,000,000,000 content investment. Source: adroitte.in (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-original-video-content-1b
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<blockquote cite="https://lighthousedata.io/data/apple-original-video-content-1b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,000,000,000</strong> -- content investment for Apple<br><small>Source: adroitte.in (2018) · <a href="https://lighthousedata.io/data/apple-original-video-content-1b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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