B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- share of email opens for Apple Mail (iPhone, iPad, and desktop combined) (2020)
In 2020, Apple Mail across iPhone, iPad, and desktop iterations accounted for more than 46% of all email opens.
- Source states 'more than 46%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
devaneyagency.com
Primary
Tier C
https://devaneyagency.com/what-is-apples-mail-privacy-protection/ ↗
Source Article
What Is Apple’s Mail Privacy Protection? – Devaney & Associates
A Beginner's Guide to the Email Marketing Apocalypse
Big tech’s privacy crackdown is getting ready to deliver another devastating blow to marketers.
The weapon of choice: new Mail Privacy Protection from Apple.
Announced in June as one of the new features of this fall’s release of iOS 15 and macOS M…
Original Research
devaneyagency.com
· Original study ↗
Methodology
Source states Apple Mail accounted for 'more than' 46% of all email opens; value recorded at the stated floor of 46%. Original data provider not named in article (figure is consistent with email client market share data such as Litmus).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple Mail (iPhone, iPad, and desktop combined): 46% share of email opens. Source: devaneyagency.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-mail-share-of-email-opens-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-mail-share-of-email-opens-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share of email opens for Apple Mail (iPhone, iPad, and desktop combined)<br><small>Source: devaneyagency.com (2020) · <a href="https://lighthousedata.io/data/apple-mail-share-of-email-opens-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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