B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
60%
60% -- email client share for Apple Mail (2021 Q3)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2021 Q3
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Data Axle
Primary
Tier B
https://www.data-axle.com/resources/blog/deliverability-and-engagement-the-metrics-you-need-in-the-w… ↗
Source Article
Deliverability and engagement: the metrics you need in the wake of iOS 15
Deliverability and engagement: the metrics you need in the wake of iOS 15
Apple’s Mail Privacy Protection—a part of the most recent iOS 15 update—went live on Sept. 20, and already email marketers are noticing the impact on previously relied upon email metrics like open rates. While it will take som…
Original Research
Data Axle
· Original study ↗
Methodology
Estimate based on desktop email opens
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple Mail: 60% email client share. Source: Data Axle (2021 Q3). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-mail-market-share
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<blockquote cite="https://lighthousedata.io/data/apple-mail-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- email client share for Apple Mail<br><small>Source: Data Axle (2021 Q3) · <a href="https://lighthousedata.io/data/apple-mail-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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