B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- apple mail user share of email list for US e-commerce brands (2026)
Between 40% and 55% of email list subscribers for most US e-commerce brands use Apple Mail on iOS devices.
- MPP pre-fetches email content causing phantom opens
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Excelohunt
Primary
Tier B
https://www.excelohunt.com/blog/us-ecommerce-email-benchmarks/ ↗
Source Article
The US E-Commerce Email Benchmark Report: What Good Actually Looks Like
The US E-Commerce Email Benchmark Report: What Good Actually Looks Like
Every marketing dashboard has email metrics. Few brand owners know what those numbers actually mean — whether they represent a program that’s performing well, underperforming, or heading toward a deliverability crisis.
This benc…
Original Research
Excelohunt
· Original study ↗
Methodology
Agency estimate; range midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce brands: 40% apple mail user share of email list. Source: Excelohunt (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-mail-list-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-mail-list-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- apple mail user share of email list for US e-commerce brands<br><small>Source: Excelohunt (2026) · <a href="https://lighthousedata.io/data/apple-mail-list-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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