B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- email client market share for Apple Mail (2020)
Apple Mail held a 10% share of email client opens worldwide from January 1, 2020, to February 1, 2020.
- Data for some email clients might be over- or under-represented due to automatic image blocking
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
889,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
emailclientmarketshare.com
Primary
Tier A
https://emailclientmarketshare.com/ ↗
Source Article
Email Client Market Share
#1 Apple iPhone 40% +3.09
#2 Gmail 24% -0.94
#3 Apple Mail 10% -0.25
#4 Outlook 9% +0.51
#5 Yahoo! Mail 5% -0.64
#6 Apple iPad 2% -1.23
#7 Samsung Mail 2% -0.17
#8 Outlook.com 2% -0.08
#9 Google Android 1% -0.07
#10 Windows Live Mail 0% -0.06
Email client market share
Email client usage worldwide, c…
Original Research
emailclientmarketshare.com
· Original study ↗
Methodology
Collected from 889 million email opens worldwide by Litmus Email Analytics
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014-10 | 7% | |
| 2016 | 7% | 0% |
| 2016-11 | 7% | 0% |
| 2019-10 | 9% | +28.6% |
| 2019-11 | 10% | +11.1% |
| 2020 (current) | 10% | 0% |
| 2020 (current) | 9% | -10.0% |
| 2021-03 | 11% | +22.2% |
| 2021-04 | 11% | 0% |
| 2023 | 58% | +427.3% |
| 2023-05 | 58.67% | +1.2% |
| 2024 | 56% | -4.6% |
| 2026 | 46% | -17.9% |
| 2026 | 49.42% | +7.4% |
| 2026 | 40% | -19.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple Mail: 10% email client market share. Source: emailclientmarketshare.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-mail-email-client-market-share-jan-feb-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-mail-email-client-market-share-jan-feb-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- email client market share for Apple Mail<br><small>Source: emailclientmarketshare.com (2020) · <a href="https://lighthousedata.io/data/apple-mail-email-client-market-share-jan-feb-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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